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Product Details

9B07A017

The 2006 World Cup: Mobile Marketing at adidas (B)

Andy Rohm , Fareena Sultan , David T.A. Wesley

Supplement

Source : Northeastern University

VIEW PDF (59 kb)

Publication Date: 10/4/2007
The manager of Mobile Media for adidas International is debating what to do, given the sparse amount of traffic to date at the adidas FIFA World Cup mobile portal. The (B) case describes the results of a new effort to use a popular portal to advertise the adidas World Cup mobile site. The case can be used to discuss the impact of using different media channels to deliver marketing communications.

Disciplines :	Marketing , International
Issue(s) :	International Marketing , Marketing Channels , Marketing Communication , Telecommunication Technology
Industry :	Apparel and other Finished Products
Setting :	European Union;China, Large organization, 2006
Difficulty :	4 - Undergraduate/MBA
Length :	3 pages

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Related Products:

	Teaching Note: 8B07A16 (7 pages)
	Use with : The 2006 World Cup: Mobile Marketing at adidas (A)