Ivey Publishing

SEARCH IVEY PRODUCTS

BROWSE IVEY PRODUCTS
	Major Disciplines
		Accounting
		Entrepreneurship
		Finance
		General Management
		Human Resource Management
		International
		Management Science and Information Systems
		Marketing
		Production and Operations Management

	Introductory Business - All Disciplines
	New Cases
	Best Selling Cases
	Faculty’s Favorite Cases
	Cases by Theme
	CaseMate - Textbook Case Matching
	Non-Case Collection
	Translations

Express Order

My Cart

Product Details

9B07C003

Killer Coke: The Campaign Against Coca-Cola

Henry W. Lane , David T.A. Wesley

Case (Library)

Source : Northeastern University

VIEW PDF (504 kb)

Publication Date: 1/31/2007
Version Date : 11/12/2007
The CEO of Coca-Cola is faced with increasing criticism over the company's handling of alleged human rights abuses in Colombia. A grass roots protest movement known as "The Campaign to Stop Killer Coke" has built international support for a boycott of Coca-Cola products on college campuses. The campaign centers specifically on the intimidation and murder of union leaders at a specific Coca-Cola bottling plant in Colombia. Coca-Cola asserted that it was not responsible for such abuses. Rather, the violence at the Coca-Cola plant was the product of a political situation that was beyond the company's control. The company further argued that it was in compliance with local labor laws, and had been dismissed as the defendant in lawsuits filed in Colombia and U.S. courts. At the time of the case, Coca-Cola is faced with anti-Coke campaigns at more than 100 college campuses worldwide and official boycotts of its products at a number of large well-known campuses in the United States. In response, the company has undertaken an audit of its bottling plants in Colombia. It also launched a public relations campaign aimed at refuting accusations of human rights violations. The case can be used to discuss corporate ethics, extraterritoriality, marketing and public relations.

Disciplines :	Human Resource Management , International
Issue(s) :	Ethical Issues , Trade Unions , Supplier Selection , Emerging Markets
Industry :	Food and Kindred Products
Setting :	Colombia;United States, Large organization, 2006
Difficulty :	4 - Undergraduate/MBA
Length :	23 pages

Price :

$3.95 CAD / $3.60 USD Printed copy

$3.30 CAD / $3.00 USD Permissions

$3.30 CAD / $3.00 USD Electronic