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Product Details

9B07E004

Naseeb Networks, Inc.: Online Networking for Muslims

Fareena Sultan , David T.A. Wesley

Case (Field)

Source : Northeastern University

VIEW PDF (782 kb)

Publication Date: 4/2/2007
The case describes Naseeb Networks (Naseeb), a social networking site that seeks to offer Muslims an online forum that conforms to Islamic cultural traditions. Using a product platform strategy, the company has been able to expand to other online services to Muslims, including greeting cards and job search. As a company, Naseeb has a number of advantages that distinguish it from other Islamic Internet companies. The case looks at the conditions under which a company can seek to enter a mature market by offering highly specialized niche services and raises questions about how to monetize a niche service with limited expansion options. From an information systems perspective, it provides an example of how a technology platform can be used to expand into other service areas with minimal development costs. Lastly, the case considers how companies that host online communities attempt to balance user-generated content and company-sponsored content and activities.

Disciplines :	Management Science and Information Systems , Entrepreneurship , International
Issue(s) :	Market Entry , Outsourcing , Networks , Internet Culture
Industry :	Personal Services
Setting :	Small organization, 2005
Difficulty :	4 - Undergraduate/MBA
Length :	21 pages

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