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Product Details

9B07M034

From Rhymes to Riches: A Note on Hip Hop Music

Mike Zack , David T.A. Wesley

Note

Source : Northeastern University

VIEW PDF (285 kb)

Publication Date: 3/16/2007
This note discusses the history and development of rap music and hip hop in the context of the music industry. Distribution trends are considered including the shift from bricks and mortar record shops to megastores and online retailers, and from vinyl albums and CDs to digital distribution and file sharing.

Disciplines :	General Management
Issue(s) :	Advertising Strategy , Distribution , Technological Change , Internet Culture
Industry :	Motion Pictures - TV, Radio & Video
Setting :	Global, 2006
Difficulty :	4 - Undergraduate/MBA
Length :	5 pages

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$3.95 CAD / $3.60 USD Printed copy

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$3.30 CAD / $3.00 USD Electronic