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Product Details

9B08M007

Arla Foods and the Cartoon Crisis (C)

Henry W. Lane , Mikael Sondergaard , David T.A. Wesley

Supplement

Source : Northeastern University

VIEW PDF (54 kb)

Publication Date: 1/31/2008
Just as Arla Foods has re-established its reputation in the Middle East, another provocative cartoon is released in a Swedish paper and the communications director of Arla Foods must decide how the company will respond. This is a supplement to Arla Foods and the Cartoon Crisis (A), Ivey product 9B08M005.

Disciplines :	General Management , International
Issue(s) :	Boycott , Crisis Management , Women in Management , Intercultural Relations
Industry :	Food and Kindred Products
Setting :	Denmark;Sweden;Saudi Arabia, Large organization, 2006
Difficulty :	4 - Undergraduate/MBA
Length :	2 pages

Price :

$3.95 CAD / $3.60 USD Printed copy

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$3.30 CAD / $3.00 USD Electronic

Related Products:

	Teaching Note: 8B08M05 (16 pages)
	Use with : iStockphoto.com: Turning Community into Commerce Arla Foods and the Cartoon Crisis (A)